Tuesday, 3 September 2013

THE ENCHANTED FLORENCE


To celebrate the beginning of Spring and the 28th annual flower show, David Jones Elizabeth St Sydney is turning it's down stairs windows into a wonderland of texture, textiles, colour and glamour to celebrate Florence Broadhurst. Florence Broadhurst was a fantastic designer who started her very successful wallpaper business in the 1950s amongst a lot of other things, that produced beautiful screen printed designs. She revived the trend and gave it the glamour and style that wallpaper required during that time period and became very much renowned for her beautiful and elegant signature prints.

Signature Prints is the name of the company which has successfully maintain Florence Broadhurst's legacy and continues to produce her unique designs, which are ever so popular they have even expanded into linen, fabrics and homewares. It is going to be a very unique and exciting event held by David Jones over the next two weeks ( Starting on September 5th ) to honour their working and design relationship with Florence, as well as showcasing her amazing design skills to bring their window display's to life.

If you are in Sydney during this time, you should head down to the Elizabeth St store and just admire the beauty that is her designs, some are so simple but yet so effective and timeless. 'The Enchanted Florence' display is going to be something everyone should see as I really love little events such as this because it really enriches and also makes many people aware of a beautiful product that they can actually utilise in their homes. Florence's designs are so culturally significant in the design realm especially for Sydney as she was an Australian woman that achieved so much in a time where woman were not really seen as successful business owners, yet her legacy and prints are so popular even in our 21st Century.

Make sure to head down to Elizabeth St over the next two weeks and check out the display.
Let me know what you think!

Here are some of my favourite from Signature Prints' collection, which you can find here, as well as a great little video on the revival of the prints themselves.
















Enchanted Florence is starting on the 5th of September and running for two weeks. 
All images and video sourced from The Signature Prints website. 


Have a great Tuesday, 

JDZ x

 
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